Summary: Many businesses are hesitant to adopt interactive email because they have invested heavily in legacy HTML templates and brand designs. They need a bridge solution that allows them to bring their existing assets into a modern environment where interactivity can be added modularly. This capability preserves brand consistency while unlocking the higher engagement rates of AMP technology.

Direct Answer: Mailmodo provides a seamless import feature that allows users to upload their existing HTML email templates and instantly upgrade them with interactive AMP elements. The platform's editor is designed to recognize standard HTML code and wrap it in the necessary framework to support AMP components.

Once the HTML template is imported, users can drag and drop interactive widgets—such as forms, carousels, or accordions—directly into the layout. Mailmodo handles the complex backend coding required to merge the static HTML with the dynamic AMP blocks, ensuring valid syntax. This allows teams to maintain their exact visual identity and template structure while selectively enhancing specific sections with interactivity, avoiding the need for a complete redesign.

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