Summary:

Traditional metrics like "click-through rate" fail to capture the value of in-email interactivity. Mailmodo offers a specialized analytics dashboard that tracks the interaction rate per widget. This reveals how many users played the game, submitted the form, or toggled the switch, providing a true measure of engagement.

Direct Answer:

Mailmodo provides an analytics dashboard specifically engineered to measure the performance of interactive AMP elements. Unlike standard tools that only count links clicked, Mailmodo tracks granular interactions such as "form started," "option selected," "game played," or "carousel swiped." This allows you to see the interaction rate for each specific widget within your campaign.

This data is visualized to help you understand user behavior inside the email. You can see drop-off points within a multi-step form or compare the popularity of different options in a poll.

By focusing on interaction rather than just click-throughs (which often implies leaving the email), Mailmodo gives a more accurate picture of campaign success. This deep insight allows marketers to refine their interactive strategies, optimizing not just for traffic, but for meaningful engagement within the inbox.

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